Positioning
I bring objectives, audiences and messages into focus to create a distinctive, clear and relevant voice.
Brand Communications & PR Lead · Barcelona
Brands don’t need more noise. They need a voice that matters.
I design and lead narratives, campaigns and relationships that turn business objectives into reputation, relevance and action.
7+ years4 brands currently managed3 perspectives: in-house, agency and public sector
UNICEFNestléRocheHyundaiContinentalPearsonChildFundHikvision
Where I create value
Strategy people understand. Communication they remember. Execution that delivers.
Activation
I connect PR, content, campaigns and teams to bring strategy into the real world.
Reputation
I assess the stakeholder landscape, context and issues to protect trust and open up new opportunities.
Selected experience
Three settings. One constant: making communication matter.
Selected for the nature of each challenge and the thinking behind the response. I’d be glad to discuss the context, decisions and deliverables in greater detail.
01
Multi-brand leadership
2025 — Present
Grupo CEPAL
Four brands. One coherent communications system.
Cross-functional communications and marketing leadership spanning narrative, editorial calendars, campaigns, sales materials, vendor coordination and reporting for four brands.
- Brand narrative
- Campaign planning
- Content operations
- Reporting
02
Reputation across categories
2019 — 2022
MC Comunicaciones
Building brand relevance across different contexts, audiences and sectors.
As a senior consultant, I managed public relations for brands across consumer, lifestyle, healthcare, education, technology, automotive and social impact—from planning and storytelling to media relations and executive reporting.
- Media relations
- Account leadership
- Launches
- Executive reporting
03
Communication under scrutiny
2019 — 2024
Public sector
Keeping communication moving, even when the context is complex.
Experience in institutional communications, public affairs, stakeholder engagement, executive protocol and issues management at Ecuador’s National Assembly, Ministry of Government and Office of the Vice President.
- Public affairs
- Stakeholders
- Issues management
- Executive communication
How I work
From challenge to communication that moves.
A practice combining curiosity, direction and operational discipline.
- 01
Insight
Understand the challenge, the conversation and who we need to move to action.
- 02
Narrative
Turn complexity into one central idea that can travel.
- 03
Activation
Align channels, teams, timelines and experiences.
- 04
Measurement
Read the results, learn and sharpen the next decision.
Career
A career spanning brands, agency work and public institutions.
I know how to think like a consultant, work as part of the team and communicate when every word counts.
2025 — Present
Head of Communications and Marketing
Grupo CEPAL · Spain · Remote
2024
Institutional Digital Communications Strategist
Asamblea Nacional del Ecuador · Quito
2022 — 2024
Public Affairs and Legislative Communications Advisor
Asamblea Nacional del Ecuador · Quito
2023
Public Affairs, Stakeholder and Issues Management Analyst
Ministerio de Gobierno · Quito
2019 — 2022
Senior Public Relations Consultant
MC Comunicaciones · Ecuador
2020
Digital Campaign Project Manager
Actívate Digital · Ecuador
2019
Executive Communications, Protocol and Media Specialist
Vicepresidencia de la República del Ecuador · Quito
Education
A perspective shaped by an understanding of brands, people and context.
Master’s Degree in Branding and Creative Brand Communication
ESDESIGN
Postgraduate Degree in Gender and Equality
Universitat Autònoma de Barcelona
Master’s Degree in Political Communication
Universidad Internacional del Ecuador
Bachelor’s Degree in Public Relations and Organisational Communication
Universidad Tecnológica Equinoccial
Connections
The best conversations begin when strategy, reputation and creativity share the same table.
I enjoy connecting with teams and professionals building brands with purpose, ambition and an international perspective.
Independent consulting
I also support projects that need clarity to move forward.
Tailored consulting in strategy, positioning, personal branding, PR, media relations, content and campaigns.
Enquire about availability ↗Contact
Is your team building something that deserves attention?
Barcelona · projects and conversations with local and international reach.